Regional Draft Beer - Carnival campaign (very controversial magazine, press and billboard campaign, but also very commented)

*Not translated. Game with words in Spanish, alluding the famous Salsa song of Celia Cruz "life is a Carnival"

*Not translated. Game with words in Spanish, alluding the bull fighters "traje de luces" - or "light suit" in English

Tonight I'll wear a "Zorro" disguise. Do you want to see the sword?

*Not translated. Game with words in Spanish, alluding "dryness" when people doesn't drink Regional Draft beer

*Not translated. Rhyme in Spanish, alluding Venezuelan and Brazilian carnival girls are better... well... nude