Regional Draft Beer, classified ads - Ojo de Iberoaméria Award Winner.

For December 28th, day in wich April Fools' Day is celebrated in Venezuela, a series of classified ads with exciting offers (products, services, real estate, automotive and even erotic masseuses) were published in several newspapers across the country. In every and each one of the classifieds, the same phone number. This way, when the interested person called, an answering machine with a recorded message took the call: "Caiste por inocente. Vacílatela con sabor, vacílatela con Regional Draft." Or, in english (looses a little on translation) “You fell! Happy April Fools’ day. Enjoy it with flavor, enjoy it with Regional Draft Beer” (In Venezuela, the term "vacilar" has two meanings: (1) To tease. (2) o have a good time, enjoy very much.)